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Axiom

Innovation Accelerator

Tishman Speyer

Axiom is a landmark office Development in Shanghai’s Yangpu District, designed by Ole Scheeren and developed by Tishman Speyer. Rising as the world’s tallest offset-core twin towers, Axiom anchors The Springs, a fast-growing innovation hub already home to major names like ByteDance, Nike, and IBM.

This next-generation workplace offers expansive, column-free floorplates, panoramic city views, and cutting-edge infrastructure, tailored for tech-driven, forward-thinking companies.

We created a brand to match. Inspired by the building’s sharp architecture and ever-changing light, the Axiom identity is flexible, digital-first, and highly distinctive. It adapts seamlessly across physical signage, social media, and future digital platforms, positioning Axiom as a bold and prestigious platform for innovation in China.

  • Brand Strategy
  • Brand Identity
  • Print
  • Digital
  • Film
  • Photography